Our Process & Philosophy

The Viral Energy Institute (VEI) process was developed with the trademarked "Viral Energy" philosophy—now a field of study called Viralenology. Through our proven coaching modalities we help clients to discover their innate abilities and deep inner purpose and joy. The VEI was founded by author and spiritualist Penelope Jean Hayes.

What's our secret sauce?

Our viral energy philosophy and coaching process will help you become aware of the contagious nature of energy and how that energy creates in your life, positively or negatively, and will show you how to create the life of your dreams and achieve your goals. You will learn to audit the influences around you, replace heavy energy thoughts, take action for success and joy, and osmotically balance your creation-energy with what you truly wish to be and experience.

Hint: While the law of attraction is a factor, the transfer of energy vibration is more accurately described as working by way of osmosis—a process by which molecules pass through a semipermeable membrane, equalizing the concentrations on each side. (Guess what? Your energy field is holey.)

Viral energy is about what you surround yourself with. It’s about your environments and the people you spend time with. It’s about the culture of your workplace and whether it’s congruent with your personal culture. It’s about your relationships and whether those are on-level with what you truly want to experience and be.

You don't have to accept a life of unfulfillment, lack, struggle, incongruency, and loneliness. When you reboot your viral energy offput and input you elevate to a new energy-flow, a new level of what you have access to. You are the power to fulfill your dreams. But, you have to take action.

How can we help you?

As you journey towards your dreams and goals, the first thing to know is that all energy is viral energy. That’s just how energy behaves—it moves, flows, is shared, and can be picked up from an outside source.

Through the VEI, you can learn about “viral energy” in your home and workplace (even on the news)—and how it affects your happiness, health, earning potential, and companionability. In addition to our online courses, we can work in-person with your employees, workplace team, friend relationships, and family members—as individuals and as a group—to improve the viral energy dynamics and help you to create harmony and happiness at your workplace and in your home.

As the world’s first viralenologist, our founder Penelope Jean Hayes speaks globally about intentions, thoughts, and actions and the energetic impacts of these on our personal and interpersonal relationships and planetary wellness.

Penelope Book Reading WeWork


How can understanding viral energy help you?

How energy works should matter to you because energy is the fuel that you create your life and dreams with.

If you want to have better relationships, greater earning potential, and live a more fulfilled life, here’s 4 things (energetic keys to fulfillment) for you to be mindful of:

  • What you are taking in (From that energetic place, can you fulfill your dreams and goals?)
  • What you are giving off
  • What you have access to (and therefore, what you create with)
  • What you are being (a.k.a. the actions you take)

Can awareness of viral energy help you to better enjoy your job?

Yes. When the workplace is bogged down with heavy energy it’s catchy and palpable to employees and customers. But, with knowledge of how you create your life and circumstances, together with implementing the right tools, you can make small adjustments (and big shifts) that will result in a happier work-life and better relationships with co-workers and clients.

About the book

Much of our philosophy is based on the book The Magic of Viral Energy by Penelope Jean Hayes, founder of the Viral Energy Institute.

The Magic of Viral Energy could not be timelier, in my opinion. We live in an age when everything we do affects not only our own health, but the bio-diversity and health of the planet on which we depend. We all proceed through life taking so much for granted, tuning-out our inner-selves, oblivious to the ways in which our inner beings impact firstly on our own health and then on our surrounding environment. The Magic of Viral Energy helps us recognise and understand ourselves. We gain so much as individuals when we understand what it is we have to give, and, in turn, the enormous return we get when we do so. Viral energy is food for our soul—that's why it's magical.” 

Peter Egan, British actor best known from Downton Abbey, Unforgotten, and Ever Decreasing Circles; animal rights activist


In these descriptions, do you recognize yourself or someone you know? Often people are a type in terms of their viral energy and what they give off, take in, and are being. (References from The Magic of Viral Energy, available everywhere books are sold.)

  1. Duck-Back (nothing sticks to them/heavy energy doesn’t affect them) — MOVE page 10
  2. Disgruntled Nick (heavy energy of current situation is impacting future opportunities) — MOVE page 28
  3. Energy Sucker (this person is depleted and wants to drain your energy) — MOVE page 47
  4. Drama Britney (this person feeds off of drama) — MOVE page 48-49
  5. DMV Adam (big dreams; no action) — MOVE page 125
  6. Stage Five Energy Sapper (an Underminer: they try to diminish or sabotage your accomplishments or goals, often a family member) — MOVE page 127
  7. Dancing Bear (unaware of incongruent energy; can’t see that these things don’t go together) — MOVE page 143
  8. Space Holder (ie: a boyfriend or girlfriend or job you hate that you need to let go of; the energies you need to let go off to allow in the new) — MOVE page 165
  9. Nashville Newbie (everything is sparking in a good way for this person, they still believe in the dream) — MOVE page 227
  10. Baby In A Corner (this person is not sharing their light energy with others, no energy circulation, or being stepped on and discounted) — MOVE page 253


  • APBL: Audit your sphere, Purge the heavy, set Boundaries, Lighten up (repeat)! Dilute the toxins, pump up the light vibes. 
  • Write out your “Agreement With Life” — MOVE page 97-104
  • 8 Areas to Accelerate Abundance — MOVE page 105-107
  • 7 Tips for Affirmations that work — MOVE page 107-111
  • Utilize the Natural Elements: 
  • Earth — MOVE page 216
  • Wind — MOVE page 217
  • Fire — MOVE page 219
  • Water — MOVE page 221
  • To take back your power, remember these Power Lines that can’t be argued with— MOVE page 128-129
  • Prepare in advance for High-Value Event Energy (HVEE) — MOVE page 58-63
  • Criteria of a Soulmate — MOVE page 152-154
  • Many more.


“Watch your viral energy!”
“Dilution is the solution to pollution.”
“Circulate or stagnate.”
“Get your straw out of my milkshake!”
“Energy affects you and you affect energy.”
"What are you marinating in?"


Your presence is something—an energy—that you earn as a product of everything that you are, do, experience, intend, and with which you surround yourself.

This energetic attainment should not be confused with your physical energy level, which is a result of your caloric intake and physical exertion. Furthermore, your presence has nothing to do with your influence in the world, popularity, or status. It also doesn’t have anything to do with how much sleep you did or didn’t get, it’s not affected by caffeine or alcohol, and it’s not even about your personality, humor, appearance, or confidence. Presence has nothing to do with being outgoing, aloof, or talented, and it does not change with today’s good or bad news, or today’s good or bad mood. Viral energy presence is not about being physically “there” in a location, or about “showing up” for someone physically or emotionally. Viral energy presence is not the location of your body, your mind, or even your spirit. It’s also not about a singular moment or about trying “to be in the moment.” Presence isn’t concerned with being consciously aware of the eternal moment of now, and it’s not something that you can practice. It’s what you are being.

In terms of viral energy, your presence is the energy quality of your being. Your energetic-presence is where you are being in the consciousness-energy strata—it’s how you vibrate, what you give off, and it fuels everything that you create.

VEI Leadership

Penelope Jean Hayes

VEI founder, author, and viralenologist

Penelope Jean Hayes is a non-fiction author, television contributor, and speaker. She is the author of the books The Magic of Viral Energy: An Ancient Key to Happiness, Empowerment, and Purpose (new thought/self-help); The Likely Future (wellness); and Do Unto Earth: It’s Not Too Late (spirituality/environment series). Penelope is a vegan, an activist for saving our planet and protecting species, and an advocate for compassion towards animals. Penelope has written for HuffPost and Face the Current Magazine, and has appeared as an expert guest on numerous TV programs including Dr. Phil and ABC News. Her podcast show, simply called PENELOPE, is available on iTunes and iHeartRadio, and she regularly joins other radio and podcast shows as a co-host or expert guest. At a young age, Penelope vowed to discover all that she could about the sciences of the mind, body, and spirit. She developed her own theories and soon discovered that spirituality and science were often saying the same things. She tapped into spiritual wisdom through a process that she now calls “osmotic-energy-balancing,” which is a type of cognizant meditation that allows her to access and channel her stream of Higher-Self consciousness. She then wrote about the emerging phenomenon of catchy creation energy, a philosophy that she began referring to as “viral energy.” Penelope has bounced her ideas off of some of the best doctors of psychology, psychiatry, and quantum physics, formally interviewing them and confirming what she already knew and felt to be true. Using her own approach, she achieved success in her vocation and she has evolved with her passions to become a media personality, author, and speaker. Penelope is the founder of The Viral Energy Institute, exploring “Viral Energy” as a field of study called Viralenology.


Here's what experts are saying!

“Penelope, you’re a natural on television. You’re very good!”

Dr. Phil McGraw, American television personality, author and the host of the television show Dr. Phil

“Life is often a mysterious journey and author Penelope Jean Hayes has offered her personal recollection of the many interesting revelations she encountered along her pathway towards wisdom and enlightenment.”

Dr. Fred Alan Wolf, winner of the National Book Award in Science, bestselling author of Taking the Quantum Leap, and cast of the films What the Bleep Do We Know!? and The Secret